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Research papers
Our lips are sealed
This case study shows how a new implicit and metaphorical approach gave eBay a powerful commercial insight denied to conventional approaches:Response latency, in milliseconds, (combined with task accuracy) obviates the need for explicit questions,...
Catalogue: Congress 2014: What Inspires?
Authors: David Penn, Suzanne Lugthart
Company: Conquest
September 10, 2014
Research papers
Research that sparks
For research to be inspiring, it shouldnât only be relevant, but also something that sparks motivation for people to act. In our search for more inspirational research, we decided to start from the opposite angle: what are the limitations for...
Catalogue: Congress 2014: What Inspires?
Authors: Annelies Verhaeghe, Natalie Malevsky, Thijs Van de Broek
Company: InSites Consulting
September 10, 2014
Research papers
The way of insight beyond technique
It is inspiring to experience the sudden appearance of a dazzling insight, the feeling of transcendence, and the magic of serendipity even if it's only for a fleeting moment. But this is too often a rare occurrence, and, furthermore, this experience...
Catalogue: Congress 2014: What Inspires?
Authors: Takashi Takenoshita, Vivek Banerji, Melissa Dagless
Companies: Insight Dojo, Shionogi
September 10, 2014
Research papers
Tracking the footprint of the digital consumer
The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...
Catalogue: Congress 2014: What Inspires?
Authors: Maria Domoslawska, Heather Dougherty, Mark Canada
September 10, 2014
Research papers
Zodiac brand research in China
Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a deeper understanding of the meaning of brand...
Catalogue: Congress 2014: What Inspires?
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
September 10, 2014
Research papers
Insights that bring brands A.L.I.V.E.
In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company's belief in building passion brands with deep connections to consumers. The resulting 5-step process, called...
Catalogue: Congress 2014: What Inspires?
Authors: Mark Whiting, Nathalie de Rochechouart, Kim Gaspar, Florence Rainsard
Company: Added Value
September 10, 2014
Videos
Nature VS. nurture: Can you change your innovation's destiny?
When it comes to innovation, what side of the nature vs. nurture debate are you on?While some marketers â like the late Steve Jobs â believe that a new product idea is either good or bad and success will follow accordingly, others believe...
Catalogue: Congress 2014: What Inspires?
Authors: Helen Wing, Lee Markowitz, Lucy Balbuena Robles, Paul Crowe
Company: Ipsos MRBI
June 15, 2014
Videos
'Power of laughter'
This presentation will demonstrate inspiration in the following ways:-inspiring innovation in the measurement of actual audience reaction to content-new insights to inspire and inform the creation of visual content and the scheduling of advertising...
Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, James Guerrier, Julia Lamaison
Company: GfK
June 15, 2014
Videos
